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eServe Newsletter July 2014



The huge untapped goldmine of life insurance business in India

In the article below we present the data of state-wise total population, new policies sold and number of individual agents in 2012-13. As it's quite huge we have divided it into four regions.
Source of data: IRDA handbook on insurance statistics 2012-13. Census 2011 (As it is updated only after 10 years)

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LIC settled 84.64% of death claims within 30 days of intimation in 2012-13

LIC settled 84.64% of death claims within 30 days of intimation in 2012-13

Life Insurance Corporation of India (LIC), has settled a whopping 620881 death claims within 30 days of intimation in 2012-13. The total number of death claims settled in 2012-13 by LIC was 733545. This means that LIC has settled more than 84.64% of the death claims within 30 days of intimation in the last financial year. From a customer's view point the time taken for settling a claim is also an important deciding factor while choosing an insurance policy because insurance policy is basically bought with the intention to financially secure one's family against unforeseen events such as death.

LIC had the lowest lapsation ratio in 2012-13

LIC had the lowest lapsation ratio in 2012-13

According to the data given in recently released IRDA's Handbook on Insurance Statistics 2012-13, Life Insurance Corporation of India (LIC) had the lowest lapsation ratio in 2012-13 of 5.58% based on the number of policies among all 24 life insurance companies in India.
LIC had the lowest lapsation ratio in 2012-13

LIC

LIC

Policymakers have been pushing to open up India’s financial sector to more private firms. But it is government-owned firms in which the Indian public still reposes its faith. Take life insurance, which was opened up to private players 14 years ago.

Though nearly two dozen new private sector players have entered the fray since then, the Life Insurance Corporation of India still dominates the sector with a 73 per cent share in all new premiums collected. Of the total 34-odd crore policies in force in 2012-13, 29 crore are from LIC. In the last five years, LIC has gained 2 percentage points in market share from private players. After the 2008 stock market debacle, unit linked plans that private players offered suffered a setback, with investors moving back to traditional plans — an LIC stronghold. While the LIC towers over the life insurance market, 23 private players fight intensely to divide up the rest of the pie. The largest of them, ICICI Prudential, has a 4.7 per cent share in new premiums. Only five other players have more than 2 per cent market share. Trust, access and safety seem to be paramount in the customer’s mind when choosing an insurance product; and LIC seems to score well on all these. LIC has the largest number of offices and feet on the street in the market. LIC has on its rolls, more individual agents than all private insurers put together. In 2012 -13, LIC employed 11.72 lakh field agents, while private insurers together employed no more than 9.49 lakh. LIC receives nearly 96 per cent of its new business from its individual agents. For private insurers, nearly half their new business comes from corporate agents and only 40 per cent through individual agents. The other big factor favouring LIC, of course, is the implicit sovereign guarantee backing up its policies. As life insurance products are long term in nature, with investors paying premia for terms as long as 30 years, they obviously value staying power. But in spite of such a sizeable business, LIC is no more profitable than its next biggest rival — ICICI Prudential. LIC reported a net profit of Rs.1,437 crore in 2012-13, while ICICI Prudential Life Insurance earned Rs.1,496 crore. The total assets under management for all life insurers is about Rs.30 lakh crore, of which LIC manages Rs.26 lakh crore. Despite managing such a large corpus, LIC has a modest capital base. While ICICI Prudential has a share capital base of Rs.1,429 crore, even after adding its reserves and surpluses, LIC sports just Rs.500 crore of net worth. That’s not surprising given that LIC distributes nearly all its earnings as dividends to the Government of India, year after year. (This article was published on May 1, 2014 )